Midjourney prompts: create AI images (guide)
With Midjourney you create impressive AI images from a text description. This Midjourney guide shows how a good image prompt is built and how to steer style and format on purpose.
How a good image prompt is built
A strong Midjourney prompt describes five things:
- Subject – what's in the image? ("a coffee cup on a wooden table")
- Style – ("photorealistic", "watercolour", "flat illustration")
- Light & mood – ("soft morning light", "warm and inviting")
- Perspective – ("close-up", "bird's-eye view")
- Format – aspect ratio, e.g. landscape for banners, portrait for stories.
The more concrete the description, the closer the result to your idea.
Example prompt
"Photorealistic close-up of a coffee cup on a light wooden table, soft morning light, warm mood, shallow depth of field, landscape format."
Steer style on purpose
- Consistency: use recurring style terms so your images match – ideal for social media.
- Variants: generate several versions and pick the best.
- Refine: add missing details ("more contrast", "neutral background").
Where AI images pay off
AI images save time and cost for social media graphics, blog images, moodboards and product visuals. How to build them into your marketing is in AI in marketing.
Shortcut: ready-made image-prompt templates
Instead of experimenting for hours, use ready-made image-prompt templates. On the marketplace you'll find proven prompts and AI building blocks around image and content. Just describe your goal in the search.
Frequently asked questions
How do I write a good Midjourney prompt?+
Describe subject, style, light and mood, perspective and format. The more concrete, the closer the image gets to your idea.
Can I use AI images commercially?+
Often yes, but it depends on the plan and terms of the provider. Check the licence before commercial use.
Do I need design skills for AI images?+
No. You describe your desired image in words. Ready-made prompt templates make the start even easier.
Discover ready-made AI building blocks
Ready-to-use prompts, templates and solutions – use them directly or build on them with AI.
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